I love the idea of sold-out, full-house, standing-room only concerts.
Yesterday, as producer of the Russian harp house concert held in a beautiful turn-of-the century “heren” house, I had to sit on the spiral staircase because all 30 seats were taken. Even the gracious host, who had generously provided the space, had to sit a few steps below me.
I opened the house concert by referring to a concert I had attended the previous evening, in which a new version of Mozart’s Requiem was performed.
“Everyone knows Mozart’s Requiem. Everyone knows Mozart,” I began. “We don’t know what Maria is going to play, yet you all came.”
“We all know the Amsterdam Conservatory. They have a student orchestra and choir. How many of you know Maria? How many of you know how to pronounce her last name?”
“For most of you, it’s your first time coming to Merrenna’s house. But we know that the Amsterdam Conservatory is in Amsterdam.”
“Yesterday evening’s concert was so full that some people had to stand outside the building. It was a free concert.”
“Tonight’s concert isn’t free. The harpist is not famous. Neither is this venue. But you’re all here.”
What’s the catch? How did we (Maria, Merrenna, and I) manage to get so many people to come to this concert?
We had less than two weeks to let people know about this concert, in a period that was extremely busy for everyone. None of our musician friends could attend because they were either performing in their own concerts or attending other concerts.
For those of you who missed this concert, please thank one passionate member of the audience who secretly recorded these two clips. Follow her on Twitter: @SoniaLa
What caused our audience to come to this concert, instead of doing something else on Sunday 13th December 2009? What else would they have done if not this concert?