CD sales at live concerts

How many CDs should we bring to a concert to sell? If it’s a good concert, it sells out completely.


As soon as we finished giving our one hour concert in Bilthoven today, the activity director walked up to us with her 10 euro note. “I want a CD.”

Another gentleman came up to me quickly. He wanted one, too.

Before long, I had to beckon Robert to get the reserve stock in my book bag. We were running out.

One lady in a wheelchair looked frantically for cash. The lady next to her with a 20 euro note said, “I could buy you one. I’ll get two, then.”

There was only one CD left.

Another woman walked up and pointed out that the lady in the wheelchair did not own a CD player. Both women around her dissuaded her from buying a CD.

Just as I took the 20 euro note, returned the change, and gave the last CD, a volunteer came up to buy a CD.

For the first time, we ran out of CDs for sale at the end of a live concert.

“Surely, there’s a back-up hidden somewhere,” I said to Robert. “We should always keep a back-up, just in case.”

“Nope,” he said. “I don’t have any.”

“Sorry, sir,” I said. “We’ve run out of CDs. Maybe we can post one to you. Would you give us your address?”

“Here it is,” he wrote. “Would you please sign the CD, too?”

We bid our good-byes. The residents wanted us back next summer.

Just as Robert walked out the door and I picked up my bag, I noticed there was one extra CD hidden in the back pocket.

“Ah! I found an extra CD!” I exclaimed. “Robert, come and sign it with me. We can give this one to the volunteer.”

We found a pen and signed the CD. One of the seated ladies got up and asked if she could buy that CD. “I would like to put this on when my grand children come to visit,” she said.

We decided that we would have to post a CD to the volunteer.

We were completely sold out.

As we got into the car to head back to Utrecht, I said to Robert, “We’ll have to keep a reserve stock in the car. Just in case.”

I was particularly happy about this concert, for it was the second time I played there on a cold call. The first time was with French horn last month. It was a successful cold call. I got lucky. Encouraged by this, I should do more cold calls and aim to sell out CDs every time.

Author: BLOGmaiden

As one of the earliest bloggers (since 1999), I enjoy meeting people who embrace "out-of-the-box" thinking and fear not the unknown. I believe in collaboration for sustainability because it increases stakeholder value.

3 thoughts on “CD sales at live concerts”

  1. (Got your reply on FB.) Congrats on “selling out….of CDs, that is! If ever one could “sell out” in a good way, that most definitely is it!!!! I’m so happy for you and also feel encouraged by your experience.

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