It’s that time of the year when we are getting seasons greetings in all shapes, sizes, and media. There’s the personal e-mail with attached photos. There’s the facebook photo with tags. There’s the personal newsletter via e-mail. We received one photo card by post because the sender asked for our Hawaii address. All other mail will have to wait until we return in the spring or summer.
All these greetings remind us that we’re once again late in creating and sending out our own holiday greetings. Last year we recorded our adventure in the snow in front of our home in Utrecht. The previous year we sent out a 2-page newsletter. What will we do this year?
Let’s start by sharing nice greetings from our friends.
We received a link to the following youtube video today. We recognise our friend David Crawley, an expert on branding, marketing, and everything else you need to know to succeed in the new world of technology, entrepreneurship, and most of all, ideas. Earlier in November 2010, David introduced us to Arnaud (head of the company) and showed us the office which you see in the video.
Robert and I watched the video with no expectation whatsoever. We laughed. We cheered. Before the video was over, we wanted to tell our friends and contacts. It looked fun to work in that company. A company with a bright future. A company with a philosophy we can relate to. Their list of clients in the end was impressive. Videos are viral animals. If you like it, you want to share it.
Now, how can we make videos of our performances viral?
PS. Visit the website of Hexagroup and watch the trailer in the top left-hand corner.