Twitter is more than a broadcasting medium though many musicians may think so. Here is a journey from experimentation to practical implementation to discover just what Twitter does and can do.
When I got alerted to Brian Reinhart’s article “Music and Twitter” via twitter, I just had to tweet back that I intended to write a blog about it.
Not that I’ve become an expert at Twitter after over a year of tweeting — I joined the Twitter community like I did with Facebook and LinkedIn because I was curious and that I thought everyone else was doing it. The “kiasoo” nature in me pushed me to get a free Twitter account. Kiasoo means afraid to lose out in the Chinese Hokkien dialect.
I decided to follow those that I knew had a Twitter account. I tweeted this blog and everything else I thought was interesting. When others started following me, I reciprocated. It was flattering to get followers. After awhile, I couldn’t keep up. I no longer reciprocated.
I did not know the rules of Twitter, only that I wanted to make sure the number of people following me were more than the number I followed. In other words, I was still a performer — I wanted more people in the audience than on stage. I wanted to blast out my latest thoughts, concert reviews, future concerts, video clips, audio clips, and everything else that musicians use to get attention.
I thought of Twitter as a kind of broadcasting medium, the same way I initially thought of Facebook and blogging and websites.
Twitter is more than that.
When I started tweeting for Price Rubin & Partners, I noticed that tweeting was no longer a game or a personal experiment. There had to be a rhyme and reason to spending time online dreaming up messages and truncating them to the 140 character limit.
When tweeting on behalf of an organization, you are communicating the values of the group — not just yourself. You cannot be whimsical and say something as personal as “I had to pay an overdue fine for library books I didn’t get to read.”
I asked myself the following questions:
- What is the purpose of having a Twitter account?
- What is there to gain from the Twitter community?
- What information do I want to know that I can’t get elsewhere?
- What do I want to see when I sign in my Twitter account?
- What kind of attention do I want to attract?
- What kind of followers do I want to have?
- What kind of messages should I send to attract those followers?
- How often should I tweet — without the risk of being “unfollowed”?
In two weeks, I doubled the number of followers. The number that I’m following now is more than 6 times the number that’s following me. But this is not a numbers game.
It’s about relevance.
I want to deliver relevant content in a timely matter. And when I check my Twitter radar screen, I want to see my own “newspaper” of news, gossip, reviews, interviews, opportunities, etc from orchestras, opera companies, classical radio stations, performance art series, artists with interesting opinions, etc. If I see anything I’d like to share, I’ll retweet it.
I should think other Twitterers are doing the same. Maybe not. Maybe they are like me a year ago, still getting their egos rubbed and tweeting into a void of noise.
Useful advice and tips for musicians on how to use Twitter:
Any other good tips? Please LEAVE A REPLY on the comment section alone. Thanks in advance.