First I used “home concerts” for live foreground music that gets performed and heard in one’s home. In Dutch, home is “huis” — pronounced like house in English. When I moved to the Netherlands, I used “huisconcerten” or “house concerts” instead of “home concerts” to promote concerts in the home.
In the USA, I noticed people using “salon concerts” — and decided to investigate this further.
When I google “salon concerts” I get what looks like an established concert series called Salon Concerts. There is a link to a nice article called “Chamber music finds its modern home.” Scrolling down, I see that the ticket price begins at $40.
How much to charge for house concerts? This is the question many hosts and performers have asked. If Salon Concerts can charge $40 and get a full house, why can’t anyone charge $40? Instead, I’ve heard reactions such as
I can’t charge my friends.
I can’t expect people to pay more than $10.
The economy is bad. People won’t come if we charge more than $10.
Let’s make it free and ask people to donate.
How much do we charge to make sure we get a full house? If we charge too much, we get empty seats.
If we change the name of house concerts to salon concerts, create a professional website, get media attention, can we then charge more than $10 per person? Maybe then, it becomes affordable to run a concert series from the home.
Download the 14-page paper presented at the International Cultural Economic conference in Copenhagen, 2011: “House concerts for art music: multiple stakeholders, audience development, and sustainability“