Creative complaints of David vs Goliath

A creative complaint turns viral on today’s Internet, powered by search engines and fueled by eager readers hungry for sticky tunes and interesting stories.


Springboarding from my previous post “United breaks guitars and guitar cases,” I am reminded of another creative complaint that I found years ago when populating my hotel reviews web page.

On page 211 of the book “Buzzmarketing: get people to talk about your stuff,” the author Mark Hughes tells the story of two weary business travellers who made an ingenious power point presentation about their double troubles at the Double Tree Hotel in Houston. The incident occurred in November 2001. Just google “Doubletree powerpoint complaint” to find the file posted all over the Web.

Such creative complaints become the stuff of legends. People start to wonder if the complaint was based on a true story. It was.

Just like Dave Carroll’s “United Breaks Guitars.”

Why would anyone go into such great lengths to create something clever out of something that caused pain, inconvenience, and suffering?

If it’s creative, it will get attention. People like to share. There has never been a better time for sharing and connecting. Turn something loose on the Internet, a spark of creativity becomes viral.

I wrote a parody on “Oh Christmas Tree” as a Christmas present to Mr Tannenbaum in 2000 when I did not get the services I paid for. That was before Google, WordPress, Twitter, and Facebook. Mr Harris Tannenbaum is still operating an immigration business in Atlanta, Georgia.

[Do you remember the world’s best passenger complaint letter? to Virgin Atlantic?]

Author: BLOGmaiden

As one of the earliest bloggers (since 1999), I enjoy meeting people who embrace "out-of-the-box" thinking and fear not the unknown. I believe in collaboration for sustainability because it increases stakeholder value.

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