Announcement is not an invitation


Just telling someone about an event is not going to make that person come to the event.

Persuasive writing is required.

One of the most popular blog posts on Concertblog is Concert Announcement or Invitation.

I have read press releases in passive tense. I will remain detached.  Change it to active tense and I might think it relates to me.  Make it personal and inviting, I just might think I am the audience.

Why are some musicians able to get people to go to their concerts and others aren’t?  One clue is in the writing. If this kind of writing is not taught at conservatories, it should be.

Getting people to come to your concert is one of the greatest skills to have. It is transferrable. How do you get people to come to an event you organize?  How do you fill a hall?

You won’t by simply announcing it.

You have to invite.

To invite, you have to be skilled in persuasive writing.

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1 Comment

Filed under audience, communication, planning

One response to “Announcement is not an invitation

  1. Pingback: 5 steps to concert promotion | Concert Blog

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