Music can soothe, heal, and unite. The song that comes to mind is “Ode to Joy” in Beethoven’s Ninth Symphony. Unlike other symphonies, this one features the human voice. Its power is discussed in the documentary “Following the Ninth” – which I hope to get the link for everyone to watch BEFORE our Sunday global virtual jam session of “Ode to Joy” in its original key. See my blogpost.
It began with a piano in London and ended with a string quartet in Boston.
It’s 8 am in London. My next door neighbor starts practising promptly. I have only met his wife who explained yesterday that he had a concert that evening. They moved into this neighborhood, what, 4 ? 5 years ago. Yet I never bothered to get to know them because one of them smokes, perhaps even both, albeit outside. The cigarette smoke drifts into my garden. And for that, I did not bother to get to meet, much less, know this virtuoso Russian concert pianist.
As the “Flight of the Bumble Bee” wears on, I find myself as the beneficiary of live background music. Ten years ago, I housed a young pianist who practised this exact piece every day while I made my move to the Netherlands. I could only imagine what my neighbors experienced through the brick walls.
Just last week, I unpacked my suitcase to the live background music of the classical guitar — Robert practising for his 3 gigs.
The third guitar concert culminated in Mauro Giuliani’s Theme & Variations. It was a piece I knew like the back of my hand. We went through it many times, the guitar struggling to be heard, the piano unresponsive and unsympathetic. After many years of tug and war, I finally relented.
The guitar cannot sound well if the guitarist has to force it to sound louder than the grand piano. Although it is absolutely possible, as Amsterdam-based composer Allan Segall proved in his first piece for piano and guitar, in most other cases the guitar has to struggle and the piano has to give in. The traditional way in which the duo is written assumes the piano is a fortepiano or some other subservient predecessor of today’s modern piano.
So Robert upgraded to a “concert guitar” — built to match the concert grand piano.
But I still had work to do. I had to constantly adjust to the volume and quality of the guitar sound.
There in Williams Hall at the New England Conservatory, on Tuesday 8th May, at approximately 9 pm, Robert performed Giuliani’s work with a string quartet. The four string players, by sheer nature of their instruments, brought out infinitely more color and texture than I could produce with 88 keys. Each of their four strings was a different instrument. They had the bows to help produce sound at different parts of the strings. They could pull, pluck, strum, hit, and more.
I sat back, resigned to my fate.
I had been replaced by a string quartet.
In the simplest case, my right hand was replaced by two violins and the left hand by the viola and cello. Thinking like this, every piano guitar duo piece can result in guitar and a string quartet or wind quartet or other combinations.
My eyes moistened as I thought of the years of preparation that led to this day. The guitarist can go on — playing solo with other instruments.
I’ve sold my Gerhard Adam grand piano in this Victorian cottage where I experimented with chamber music, house concerts, and eventually decided to pursue a degree in music. My Steinway Grand is sitting in a piano shop in Zeist, the Netherlands, waiting to be noticed, tried, and bought.
I have returned to where it all began. No piano. No audience. No house concert, but neighbor to a concert pianist who practises all day long.
C’est la vie.
The difference between an announcement and an invitation is that the latter uses persuasive writing.
Just telling someone about an event is not going to make that person come to the event.
Persuasive writing is required.
One of the most popular blog posts on Concertblog is Concert Announcement or Invitation.
I have read press releases in passive tense. I will remain detached. Change it to active tense and I might think it relates to me. Make it personal and inviting, I just might think I am the audience.
Why are some musicians able to get people to go to their concerts and others aren’t? One clue is in the writing. If this kind of writing is not taught at conservatories, it should be.
Getting people to come to your concert is one of the greatest skills to have. It is transferrable. How do you get people to come to an event you organize? How do you fill a hall?
You won’t by simply announcing it.
You have to invite.
To invite, you have to be skilled in persuasive writing.
Classical music can be daunting in terms of how to survive as a musician. Anne Ku has created and produced concerts without a budget. Is it a mountain that cannot be changed or a rock that supports an existence?
Sometimes life feels like a rock in your way, refusing to move no matter how much you push at it.
My involvement in classical music appears that way. I have created new events, produced concerts to full-house reception, involved musicians, visual artists, and local businesses — and continued to experiment with new ideas, new collaborations, while building new communities and relationships — all without a budget.
My last project — call for scores of multi-hand duets from living composers and performance / feedback in San Francisco on 15th May 2011 — is not yet over. I have yet to document the results of the sightreading, the performances, the feedback, and various details that I want to share.
My next project — piano house concerts and career management discussion panel in Utrecht, Netherlands on 1 – 3 July 2011 — needs to begin. I have booked organic wine tasting for that weekend. Two concert pianists are traveling from the USA to Italy, stopping in Utrecht just for this occasion.
Yet right this moment, after 2 weeks of traveling from Hawaii to Holland and a week of getting used to life on the ground again, I feel like doing nothing but play my piano that I’ve left behind since mid-October 2010 when my duo embarked on a concert tour of the United States to end in an experiment on that tropical paradise called Maui.
Could it be that the mountain of classical music is not an impasse but a mere interruption?
Perhaps I should consider music to be the rock that supports me while I tackle the rest of life’s challenges. Certainly I have been looking for a cause to serve — one that is greater than music itself, for music is not an end in itself but a means to a greater end.
How do you book a concert tour for yourself? If you are a classical musician who is not internationally famous, how would you get someone to book you for a concert where you have to travel a great distance to? And when you’re there, you don’t want to just give one concert. A concert tour is a journey of more than one concert. Here are the first two steps to the dilemma.
Back in early October 2010, I posed the circularity of booking a concert tour. It’s the chicken or the egg question. Do you book the tour first or the concert?
In other words, do you get the gigs lined up before you book the flights and cancel other commitments? Or do you book the flights before the fares go up and then hope that you can fill your tour with concert bookings?
There are four steps in everything: content, method, delivery, recipient. Compare holiday greetings to concertising. Example of multi-part e-mail holiday greeting of a high school friend with five kids.
It is a real treat to receive a holiday greeting that clearly shows the effort put into creating it. From conception of the greeting to delivery, the sender goes through a multi-step process:
- what do we want to share? message, photo, music, art, story, video
- how do we want to create or package it? online format (PDF, e-mail, jpg, mp3, mp4) or offline (hard copy)
- how do we want to send it? e-mail, web page, youtube, post
- who do we send it to? mailing list
We go through the same 4-step process in our line of work: arranging concerts.
- what do we have to offer? the programme, the repertoire
- in what format do we want to deliver it? concert, lecture recital, master class, workshop, individual lessons
- how do we want to publicise it? posters, e-mails, snail mail, website, social media network (Facebook, Linkedin, Twitter)
- who do we send it to? mailing list, people who have not received our emails or attended our events before
There are innovative ways to imprint your own ideas in each step.
In the past two days, I received a 6-part e-mail with photo attachments from a classmate I haven’t seen in since high school. Karen is one of the few people I know who has managed to create a satisfying career from family life. Besides being the wife of a medical doctor, she has also home schooled her kids. Home schooling requires that a parent take on an additional role as teacher. I’m guessing that it can be very challenging but also rewarding at the same time.
Karen introduced her five children in her 6-part e-mail in a way that made me want to meet them in person. The good news is — they will be coming to Maui in April.
Her life is a contrast from that of two other friends in Singapore. Both have five kids also but not home schooled. One is a stay-at-home mother. The other is a full-time career woman. I need to catch up with them to see how they are.
I suppose this blog is like a multi-part e-mail. I don’t seem to be running out of things to say. I do want to end the “holiday greetings” posts so that I can start blogging about how to organise a concert tour.
A visit to San Francisco Conservatory
Note: in the upgrade to a new style sheet, the following blog post was deleted.
18 November 2010
We arrived in San Francisco last evening after flying from Denver towards the sunset for nearly 3 hours. It was the first time on this tour that we had to figure out how to get from the airport into town. Not that it was difficult, it was extremely easy to follow the directions to the BART (Bay Area Rapid Transit).
We were simply out of practice, after a month of traveling, getting picked up and dropped off at airports, and hosted by old and new friends we made along the way. You could say that we had gotten used to 5-star hospitality that included getting picked up, accommodated, fed, and delivered.
Today we walked up 9th street to Market and towards the San Francisco Conservatory.
A student sat at the front entrance ready to welcome and help us.We had checked on the conservatory website earlier and invited others to join us in the free concerts that evening. We wanted to be sure the concerts were taking place in that building.
“Hello,” I said. “Could you tell me if the guitar recital and the chamber music concert are here tonight?”
Esteban, a viola student, replied that they were and offered to take us there.
From the balcony level of the recital hall, we could see that a rehearsal was in full swing. The conductor was instructing his early music ensemble what was happening in what-seemed-like an opera or oratorio. We waited until he started conducting. The sound was magical.
It took me back to my days at the conservatory. I remembered it was a time of bliss — the pursuit of beauty and perfection. Life after conservatory was rather different.
Esteban took us to the concert hall, where a rehearsal of the New Music Ensemble was in session
That was nearly 6 hours ago. Soon we will walk to Max’s restaurant to meet a composer for dinner and then the concert at 8 pm.
I will go to the piano and strings chamber music concert while Robert will, of course, attend the guitar recital. Maybe he can lure some guitarists to come to our concert on Saturday — in a loft apartment on 10th street. Only 6 seats left. Booking information here.