Making private space public

Eight years ago, I gave a paper on “house concerts for art music” to economists in love with music in Copenhagen. Today, Groupmuse is one of the grassroot initiatives that intermediates between artists and venue owners to realise such a concept. On Maui, I know of a clarinettist who produces these concerts from his home — always sold out. In and around Utrecht, I know of at least two. What are the issues that confront turning your private space into a concert venue for the public?

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Salon concerts: another name for house concerts

What is in a name? Home concert, house concert, salon concert, huisconcert, … does it make any difference if it’s established or not? How much can you charge and still get people to attend a concert in your home?

First I used “home concerts” for live foreground music that gets performed and heard in one’s home. In Dutch, home is “huis” — pronounced like house in English. When I moved to the Netherlands, I used “huisconcerten” or “house concerts” instead of “home concerts” to promote concerts in the home.

In the USA, I noticed people using “salon concerts” — and decided to investigate this further.

When I google “salon concerts” I get what looks like an established concert series called Salon Concerts. There is a link to a nice article called “Chamber music finds its modern home.” Scrolling down, I see that the ticket price begins at $40.

How much to charge for house concerts? This is the question many hosts and performers have asked. If Salon Concerts can charge $40 and get a full house, why can’t anyone charge $40? Instead, I’ve heard reactions such as

I can’t charge my friends.

I can’t expect people to pay more than $10.

The economy is bad. People won’t come if we charge more than $10.

Let’s make it free and ask people to donate.

How much do we charge to make sure we get a full house? If we charge too much, we get empty seats.

If we change the name of house concerts to salon concerts, create a professional website, get media attention, can we then charge more than $10 per person? Maybe then, it becomes affordable to run a concert series from the home.

Download the 14-page paper presented at the International Cultural Economic conference in Copenhagen, 2011: “House concerts for art music: multiple stakeholders, audience development, and sustainability