Name for a band and a brand

“What shall we call ourselves?”

Until recently, there was no need to give ourselves a name. Then, we gave our first gig. The audience was thrilled and appreciative, but they didn’t know how to address us.

Not long afterwards, some of us played in another ukulele group’s gig, for which we bought and wore T-shirts bearing their name. I felt like an imposter at that moment.

Our next gig is coming up soon. What name shall we use to play in porchfests and farmer’s markets? Continue reading “Name for a band and a brand”

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Namesake concert: getting to know your audience

We musicians categorize our audiences based on age group and demographics. At one glance, you can usually tell which group they belong to. Is it possible to get to know them individually?

Continue reading “Namesake concert: getting to know your audience”