Anne Ku arranges Mozart’s famous Eine Kleine Nacht Musik for easy piano for four different levels, for solo or ensemble playing.
Mozart’s “Little Night Music” was originally written for string ensemble, consisting of string quartet plus an optional bass. I played the quatre-mains version with my classmate Jeff Beaudry one summer at New College, Oxford for a talent contest. We won a bottle of champagne which we shared with the other team at our next bridge game.
College students who attend classical music concerts for the first time give impressions of the concerts at the Maui Arts and Cultural Center (MACC).
Every semester I require all my music students to attend an approved concert and write a review. The review must demonstrate they actually attended the concert. They can write about the concert-going experience, their impressions, feelings, thoughts, and anything else that resonated with them and for which they wanted to share. I then select the most relevant passages from their written reviews and write a so-called “Review of reviews” on this blog.
The best quotes from student reviews of concerts on Maui from October to December 2013: Anderson & Roe, Dan Tepfer, Maui Holiday Pops. Ukelele Festival, and Harps and Horns.
One important assignment I require of my students is to attend an approved concert and write a review during the 16-week semester. It’s always refreshing to read their impressions afterwards. Below are some of the highlights from their reviews.
Promoting a concert involves more than announcing an event in one medium. It requires multiple media: television, radio, newspaper, and posters. View an example by photo, video, and audio of Ebb & Flow Arts Piano Synergy Concert on Maui, Hawaii.
Once upon a time, the concert was the talk of town. It’s the end result of all things. But nowadays there is too much competition for your attention — to0 many other things you can be doing, including staying at home and watching TV. To get people to come to a concert, you’d have to promote it.
Identify a concert’s unique selling points. Below is a photo of something quite rare: 4 pianists sitting at four grand pianos. It would catch anybody’s eye. This appeared in a free weekly paper that gets published on Thursdays — and just in time, too — the Thursday before the Saturday concert.
How to attract people to come to a concert? Mention the composers and repertoire, particularly if they are interesting and connects. In this case, there’s the premiere of a new piece written by a composer based in Honolulu, Thomas Osborne, who also teaches at University of Hawaii at Manoa. The date of the concert, 14th July 2012, also coincides with Bastille Day, celebrating French independence, hence a concert of music by French composers, including Darius Milhaud’s Paris.
Appeal to different audiences, including those who have access to television. The following 10 minute video clip was aired twice a day, every single day in the week of the concert on Channel 55, the 24/7 cable TV of University of Hawaii Maui College (UHMC).
Reach audiences via different avenues and media. On the Wednesday before the Piano Synergy concert, the following 25 minute clip was aired on local radio.
Besides local paper, TV, and radio promotions, there were also color posters, postcards, and local newspaper listings mentioning the forthcoming concerts.
What can we learn from this? While the musicians are busy practising, the concert organizer (producer) is busy letting as many people know about the concert as possible. These “previews” are important to help potential audience decide and anticipate. Here is a blog post anticipating the event.
It’s simply not enough to tell someone to come to a concert. It needs to reach all audiences in more than one way. Before doing so, one needs to think through what appeals, what attracts, what is relevant.
Maui College Choir prepares for spring concerts entitled Earth Songs.
First I met the conductor, Celia Canty. Then I saw the college choir perform. Next I wrote reviews.
Now I accompany the singers, arrange for them to perform, and blog about their upcoming performances.
I asked Celia about her choice of songs for the Spring 2012 concert. “They all have to do with the earth,” she replied in a recent interview. “The songs are from all over the world, and the choir sings them in original language. But ‘earth’ also has another meaning, too — as in planting trees, jasmine flower, etc.”
In the beginning, the choir was a collection of individuals with separate voices and universes. After weeks of rehearsing, they blend into one single sound. It requires hearing oneself and hearing others. Celia Canty, who has perfect pitch, can hear if someone sings out of tune. She says it’s both a blessing and a curse to have this ability to hear absolute pitch, as it’s sometimes called.
When we arranged to have the college cable TV crew film the singers, it was intended as a concert performance with no audience. I would have preferred a video of a rehearsal, for that’s far more interesting than a concert. At a rehearsal, one gets to learn. One gets to see how the raw material becomes refined into something beautiful. See the video below of a rehearsal of the popular Chinese folk song — Jasmine Flower, which Puccini used in the opera Turandot and which I once arranged for harp (PDF) because I loved it so much and wanted to play it.