Ides of March Concert

The Ides of March is a name for the 15th of March, clever branding for a concert.


Branding begins with a name.

A relevant name makes it easier to remember than a non-relevant one.

Make the name easy to pronounce and spell. Then it’s easy to remember.

The 15th of March is traditionally known as Ides of March.

Ides of March first page by Anne Ku
Ides of March first page by Anne Ku

For years, I celebrated the Ides of March, not for “bubble, bubble, toil and trouble” or the risk of it, but rather the fact that I launched my first website on the Ides of March.

One particular Ides of March in 1997, I drove my red Nissan convertible out into the wet streets of Houston. Actually, it was more than wet. It was flooding. At the wettest point, I found my car swimming in the waters of Upper Kirby. This ordeal left such an impression that, immediately upon my return, I wrote the lyrics and music to “Ides of March.”

For my Friday Piano Class, I decided to give their first recital a name — the Ides of March Concert. Doors open at 1:45 pm. The Concert begins at 1:45 pm on Friday 15th March 2013 — in Maui!!

Author: BLOGmaiden

As one of the earliest bloggers (since 1999), I enjoy meeting people who embrace "out-of-the-box" thinking and fear not the unknown. I believe in collaboration for sustainability because it increases stakeholder value.

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