Branding begins with a name.
A relevant name makes it easier to remember than a non-relevant one.
Make the name easy to pronounce and spell. Then it’s easy to remember.
The 15th of March is traditionally known as Ides of March.
For years, I celebrated the Ides of March, not for “bubble, bubble, toil and trouble” or the risk of it, but rather the fact that I launched my first website on the Ides of March.
One particular Ides of March in 1997, I drove my red Nissan convertible out into the wet streets of Houston. Actually, it was more than wet. It was flooding. At the wettest point, I found my car swimming in the waters of Upper Kirby. This ordeal left such an impression that, immediately upon my return, I wrote the lyrics and music to “Ides of March.”
For my Friday Piano Class, I decided to give their first recital a name — the Ides of March Concert. Doors open at 1:45 pm. The Concert begins at 1:45 pm on Friday 15th March 2013 — in Maui!!